About
A DACH go-to-market consultancy.
We help B2B SaaS companies enter and scale in Germany, Austria and Switzerland, as your fractional CMO or interim marketing leader. Senior operators who have built DACH from zero, at companies your board already knows.
Leadership
Built from zero, more than once.
Madeleine Schulze
Founder
A native German speaker on the ground in Europe, she has been the first marketing hire in Germany and the wider region three times over, at Zendesk, Stripe and Camunda.
Stripe
Marketing Lead DACH & CEE at Stripe, the first and sole marketer for the region. Built the function from scratch with contractors and agencies, and made field events the region's strongest pipeline source.
Zendesk
One of the first European hires, part of building the company's presence in Europe.
Navan
Built the DACH go-to-market strategy and ran the first campaigns, then helped hire the long term marketing lead. Now runs field marketing on a fractional basis.
Aareon
Led the marketing integration of four acquired companies, building the marketing organisation from zero. Owned the flagship customer event Aareon Next end to end.
Bloomreach
Head of Marketing and Communications DACH. Led the DACH market entry and managed content and agencies.
Camunda
First global marketing hire.
ImmoConn
Advising on the German property management sector and how to reach it more effectively through marketing.
Founder
Founded, ran and exited a Berlin events business. We know what it means to own the P&L, not just the plan.
Team
Founder led. Team supported.
Every engagement is led by our founder. She works with a trusted team of senior freelance specialists who support clients where the work needs them, so you get one accountable lead and the capacity of a full team.
Sales leadership
Senior freelance specialists
Content and localisation
Senior freelance specialists
Events and production
Senior freelance specialists
Design and creative
Senior freelance specialists
How we work
Inside your team.
Your Slack, your CRM, your leadership meetings. Not a vendor sending reports.
On the ground.
In the room for key events, customer meetings and HQ visits across Germany, Austria and Switzerland.
Pipeline first.
Every activity is tied to opportunities your sales team can work and HQ can see.
Built to hand over.
Documented playbooks from day one, so your permanent team inherits a system, not a person.
Languages
German native
English fluent
French fluent