DACH market entry for international B2B SaaS companies. No recruiting. No ramp-up.
MadThinkMarketing is a DACH market entry consultancy providing fractional CMO and interim marketing leadership to international B2B SaaS companies expanding into Germany, Austria and Switzerland. We build your marketing function, prove pipeline through field marketing, then hire and hand over to your permanent team.
Built and led marketing at
The problem
DACH is not a translation project.
Trust is earned locally.
German speaking buyers research longer, involve more stakeholders and expect proof, compliance and a local face before they talk to sales.
Your home playbook underperforms.
Messaging, channels and cadence that work in your home market rarely land in DACH without being rebuilt.
The first hire is the riskiest.
Recruiting and ramping a regional marketer takes most of a year. Hire the wrong profile and you lose that year twice.
Approach
Assess. Build. Hand over.
Assess.
Market, competitors, positioning and readiness. A clear go-to-market strategy for Germany, Austria and Switzerland, and a 90 day plan.
Build.
We run DACH marketing as part of your team: localised messaging, agencies, partners and events that create pipeline.
Hand over.
We define the role, recruit and onboard your first permanent marketer, and leave a working playbook behind.
Where you are
Every DACH expansion gets stuck somewhere different.
Signature
Field marketing that proves pipeline, not badge scans.
DACH buys at events, dinners and in rooms with peers. We plan, run and measure flagship moments at OMR, DMEXCO, Bits & Pretzels and executive roundtables, tied to opportunities your sales team can work.
Planning a full time hire?
Good. A local team is the right end state. We make sure that person walks into a working function, with pipeline, a playbook and a clear brief.
Ready to take DACH seriously?
A 30 minute call. You leave with an honest view on your DACH readiness, whether we work together or not.
Book a 30 min intro call