Blog

Notes from 13 years of building marketing in Europe

Practical essays on DACH market entry, fractional leadership, and what actually works when a home-market playbook meets a European buyer.

Team & Operations
Team of One: How to Build (or Rebuild) an EMEA Marketing Function Without Losing Your Mind
Practical lessons on structuring, prioritizing, and eventually scaling a one-person EMEA marketing function.
15 July 20266 min read
Market & Positioning
Why Your Home Market Playbook Won't Work in Europe (And What to Do Instead)
Europe is not one market. Why a home-market GTM playbook breaks down across DACH, UK, and France, and what to build instead.
10 July 20266 min read
Scope & Engagement
Fractional CMO, Full-Time CMO, or Agency: How Scaling B2B SaaS Companies Should Actually Decide
A founder's guide to choosing between a fractional CMO, a full-time hire, or an agency when scaling into new markets.
5 July 20266 min read
Team & Operations
The First Marketing Hire Problem: What Nobody Tells You About Building EMEA From Zero
Lessons from being the first marketing hire in a new region three times over, at Zendesk, Stripe, and Camunda.
1 July 20266 min read
Sales & Partnerships
The Multiplier Effect: Why Referral Partners Matter More in Europe Than You'd Expect
Why relationships with VCs, law firms, and accelerators are a higher-leverage growth channel in Europe than most non-European companies realize.
10 June 20265 min read
Market & Positioning
Why "Growth Stage" Matters More Than Your Funding Round
Funding stage labels like Series B or Series C are a weak proxy for European expansion readiness. What actually matters instead.
29 April 20265 min read
Measurement & Governance
What to Actually Measure in Your First Six Months of European Expansion
The metrics that actually justify continued investment in a new European market, and the vanity metrics that waste leadership's trust.
24 March 20266 min read
Sales & Partnerships
Sales and Marketing Alignment Across Borders: What Actually Breaks
Why sales and marketing alignment fails in international expansion, and what actually needs to change when your sales team is selling across cultures and time zones.
18 February 20266 min read
Go-to-Market & Execution
The Three Mistakes Non-European Companies Make When Entering Europe
The three most common, and most avoidable, mistakes scaling SaaS companies make when they expand into Europe for the first time.
14 January 20265 min read

Notes from 13 years of building marketing in Europe

Team of One: How to Build (or Rebuild) an EMEA Marketing Function Without Losing Your Mind

Why Your Home Market Playbook Won't Work in Europe (And What to Do Instead)

Fractional CMO, Full-Time CMO, or Agency: How Scaling B2B SaaS Companies Should Actually Decide

The First Marketing Hire Problem: What Nobody Tells You About Building EMEA From Zero

The Multiplier Effect: Why Referral Partners Matter More in Europe Than You'd Expect

Why "Growth Stage" Matters More Than Your Funding Round

What to Actually Measure in Your First Six Months of European Expansion

Sales and Marketing Alignment Across Borders: What Actually Breaks

The Three Mistakes Non-European Companies Make When Entering Europe

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